Monday, 9 March 2015
The new collection from F&F for this season may be their most impressive to date. Moving away from basics that you may pick up with your milk, eggs and bread, they curated an on-point, sleek and covetable capsule wardrobe for summer.
The scene is set with this amazingly beautiful photoshoot, which took place in the Nevada desert with the golden Maja Mayskar photographed by the wonderful Frederic Pinet. I just can't stop looking at the beautifully elegant lookbook - high fashion at around £20 a piece is not to be sniffed at.
The collection is heavily based on an updated 70s traveller and ticks so may boxes of what we saw on the SS15 catwalks. It has an utilitarian appeal that is matched with an easy sexiness, something that only such stripped back basics can give. Sandy and khaki colours are partnered with seriously cool monochrome to create pieces that will slot into your summer style.
There are so many wonderful pieces in the collection, each one working with the other pieces, in a collection that has a wonderful balance and would create a uniform you wouldn't need to deviate from all season long. I particularly love the lightweight, relaxed fit khaki trench coat and the longline waist coat in sharp white. Both would look fab over a pencil skirt or go all out with the 70s and team them with flares.
The collection is in store and online at F&F from today. I'll be reviewing my favourite pieces from the collection very soon - so stay tuned!
By Carina Sullivan