Tuesday, 30 August 2011

Ryan Reynolds, Rosie Huntington-Whitely and David Gandy for M&S (seriously!)

Ryan Reynolds, Rosie Huntington-Whitely and David Gandy for Marks & Spencer Autograph M&S


Never one to grumble about seeing more of the delectable Ryan Reynolds (dream man, loved him since Two Guys and a Girl), I was a bit shocked to read that he (and the pouty Rosie Huntington-Whitely) are the new faces of Marks & Spencer Autograph AW collection.

Set to be unveiled officially on the 1st September, Ryan and Rosie will be the faces of Autograph, and as M&S executive Steve Sharp so aptly put it, "beautiful, exclusive and absolutely contemporary". Having an A list movie star and a Victoria Secret Angel and Burberry model is a great achievement for a brand like M&S, and shows how seriously they are trying to reposition themselves in the current clothing market. Joining the beautiful pair is top male model David Gandy for the Collezione M&S sub-brand.

I don't think they could send a clearer "we're more than just pants and good food" message if they tried. But will it make you shop there?

Cx

2 comments:

  1. As soon as I saw her in the ad I thought I need that top/bag/jumper. I then laughed as the ad obviously works as I would never normally shop them. Well done to M&S for finally cracking it and I look forward to seeing what comes next!

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  2. It's very true. I keep seeing Autograph pieces pop up in the press at the moment too. We'll all be shopping there soon! Cx

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