There ain't no party like an OMEGA Pool Party. Seriously. I will now find it difficult to enjoy a party that doesn't have a pool and synchronised swimmers. Add in the glamour of the Haymarket Hotel, the 50s theme dress code and the bathing beauties lounging by the pool, you can see why this party for the launch of the OMEGA Ladymatic has spoilt me and ruined all future parties.
The OMEGA Ladymatic reintroduces a name from the storied brand’s illustrious past. Originally launched in 1955 and continuing for the better part of a generation, the Ladymatic wristwatch line defined feminine grace and elegance in another era. It was one of the brand’s first self-winding watches to be designed especially for women and it featured the smallest automatic movement OMEGA had ever made.Not only did I love the party, I also fell for the beautiful and oh-so-elegant Ladymatic watch range, which Nicole Kidman is the very ladylike 'face' of. They're also practical as well as pretty; waterproof up to 200m (hence the pool party. Clever, huh?).
The new OMEGA Ladymatic Collection draws certain influences from its namesake: like the original Ladymatic watches, the line perfectly blends graceful, timeless design and OMEGA’s groundbreaking technology. The new collection, with its Co-Axial technology and bold fashion features, takes the best elements of an earlier era and introduces them, completely updated and upgraded, to discriminating women in a new century.
This party was a celeb fest too, with the hot (but sadly short) Jesse Metcalfe, the beautiful and smiling Sophie Ellis Bexter, a blooming Jodie Kidd, Matt Cardle (X Factor, crap hat ... remember him?) and, apparently, a whole host of Olympians (that I didn't recognise!).