Monday, 27 June 2011

ALDO AW 11 'Get Lucky' Launch Party

Aldo AW 2011 'Get Lucky' Launch Party

You just know it's going to be a good party when all the Surgery PR girls are wearing THE best glittery, purple, 70s inspired platform sandals. And my first instincts were right - the ALDO AW 11 'Get Lucky' Launch Party was lots of fun.

The 'Get Lucky' AW 11 campaign is fronted by the gorgeous Lily Donaldson (she's even more beautiful IRL), and has a distinct 1970s casino feel. We had a preview of the adverts and videos for the campaign and they are really brilliant and fun, full or personality and reflect the ALDO brand perfectly.

The party was also to launch their new collection, ALDO Rise, which sees ALDO collaborating with the best new design talent in the UK and US, with Mark Fast, JW Anderson and Preen flying the Brit flag.

We were also very spoilt and each given the chance to order a complimentary pair of shoes from any of the shoes on display, and while they were all out-of-this-world stunning, as soon as I saw the bow bag (pictured below), my decision was made (you didn't think I could turn down a bag, did you!?).

Rita Ora, Sunday Girl and Jameela Jamil at Aldo AW 2011 'Get Lucky' Launch Party

Aldo AW 2011 'Get Lucky' Launch Party

Aldo AW 2011 'Get Lucky' Launch Party

Aldo and Douglas Bensadoun at Aldo AW 2011 'Get Lucky' Launch Party

Lily Donaldson at Aldo AW 2011 'Get Lucky' Launch Party

Fashionista Barbie at Aldo AW 2011 'Get Lucky' Launch Party

Thanks to Danielle from Fashionista Barbie and Sara for being my party buddies and for Surgery PR for the invite!

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