Tuesday, 24 May 2011

New Look Style the Nation for AW 11

New Look Style The Nation T4

New Look kept me thoroughly entertained well fed and watered last week. First was their amazing New Look Style the Nation launch party for there new fashion show on channel 4, fronted by Radio 1 and T4 presenter Nick Grimshaw.

New Look Style The Nation T4 party

The innovative and unique partnership between New Look and Channel 4 celebrates the style and creativity of everyday girls and guys up and down the country, with one lucky stylista bagging a dream job as a New Look stylist.

The series, fronted by Nick Grimshaw, will see the fashion-savvy DJ help the ‘Style Panel', made up of award winning British designer Giles Deacon and New Look Group Creative Director Barbara Horspool, scour five cities looking for the uber-stylish to compete for the London based stylist job, creating hot looks for the fashion chains' TV, print and online campaigns.

New Look Style The Nation T4 party

I spent the night with some of my favourite bloggers (and met some other lovelies) and we danced and drank in what we affectionately named the Blogger Pen - *somehow* we ended up next to the male models! If the show is as good as the party (and the Hoxton Gin cocktails they served) you're in for a real treat!

New Look Style The Nation AW 11 press day colour blocking

New Look Style The Nation AW 11 press day colour blocking

The next day I dragged my gin and champagne induced hangover (along with the rest of me) to the AW 11 New Look Press Day. As this post is very image heavy, I won't waffle on for too long, but I will say this has to be the strongest New Look collection to date.

New Look Style The Nation AW 11 press day age of nostalgia

New Look Style The Nation AW 11 press day age of nostalgia

New Look Style The Nation AW 11 press day age of nostalgia

New Look Style The Nation AW 11 press day age of nostalgia cut away dress

New Look Style The Nation AW 11 press lady like luxe

Every mini collection had such a strong identity and style, with nods Lady-like Luxe, high end designer fashion, the glossy 70s look from the AW catwalks and preppy street style. It was hard to pick a favourite collection, let alone one look.

New Look Style The Nation AW 11 press day Northern Tribe

New Look Style The Nation AW 11 press day Preppy

New Look Style The Nation AW 11 press day Northern Tribe

'Northern Tribe' looked so cosy with a mix of Nordic and preppy knits in warm, tonal shades. The 'Age of Nostalgia' had a Boardwalk Empire feel, with luxe embellishment, dropped waist and cut out details. The sexy cut out backs were especially understated and alluring.

New Look Style The Nation AW 11 press day beaded dress

New Look Style The Nation AW 11 press day sequin flapper dress

New Look Style The Nation AW 11 press day sequin and beaded flapper dress

New Look Style The Nation AW 11 press day sequin and beaded flapper dress

The clothes were so beautiful and lust-worthy, I had to remind myself to look around the display of shoes, bags and accessories (normally my first port of call at New Look). I can't believe I'm typing this, but roll on AW 11!

New Look Style The Nation AW 11 press day colour blocking

New Look Style The Nation AW 11 press day teal platform sandals

Cx

3 comments:

  1. looks like a fun party and I'm loving so many of those clothes. The blue shoes are lush and northern tribe looks are right up my street


    Bow Dream Nation xx

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  2. It was a really cool party and the clothes were so gorgeous. Very, very impressed with New Look! Cx

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  3. What is the label of the shoes? And where can I buy them? IM IN NEED!!!! THEY ARE SO BEAUTIFUL

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