Tuesday, 19 April 2011

New Look and London College of Fashion Footwear Collaboration


When you hear the words 'London College of Fashion Collaboration', you know it's going to be good. So when I was invited to the breakfast launch of the New Look and LCF Footwear Collaboration, I was very excited.

Without being told too much information before hand, I wasn't sure what to expect from the collection, and whether the designs would be very catwalk fashion (read: can't walk in them) or, true to the New Look ethos, wearable fashion.

The project was a competition between MA Fashion Footwear LCF students to create footwear for New Look that would be produced and sold nationwide (a huge coup for up-and-coming footwear designers). Judged by an industry panel including Jonathon Kelsey and Giles Deacon, a final six students designs were chosen, and the overall winner was Chang Seok Ko, and his creative denim designs. The runners-up Ruth Jones, Guang Jin, Kim Kwang and Adriana Lurascu (pictured with her designs, below) will also have the designs manufactured and the entire LCF collection will be available in store in May.

Unlike designer collaborations with established designers, these student collaborations can give a helping hand in a highly competitive industry, which really make a difference to the careers of up-and-coming designers. So support a great cause and treat yourself to some fabulous footwear.








Cx

*ADDITIONAL NOTE* The whole collection is now available to buy online at New Look. Click here to shop the collection.

14 comments:

  1. Well, gonna have to get me some of these. As an alumni I feel it's my duty! x

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  2. At least you have your alibi ready, what will my excuse be? Cx

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  3. OMG I love the black platforms right at the top, I think I need them in my life! x

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  4. That style was my favourite too, they're by Ruth Jones and are 'Circus' themed. Cx

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  5. I neeeeed those tan shoes third from bottom! Do you know if they will be avaliable online aswell? And soon hopefully? x

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  6. Oh good question - I'm not sure but I hope they'll be available online too. They should be on sale now, or very soon. Cx

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  7. Need a pair of the yellow wedges. But there not in new look store or on website. Where can I get them from. Been searching for them for 2 weeks

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  8. Had a few people ask now, so I'm chasing it up with New Look! I'm on the case Cx

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  9. They're available to buy now online - http://www.newlook.com/search/search_results_list.jsp?trail=SRCH%3Alondon+college+of+fashion%3A8002%3ArootCategory%3A8002%3Acat10002 Cx

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  10. Thanx for your help. Just been on the site i'm gutted they only start in a size 4 and i'm a 3. arrrgg. pure devastation xx

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  11. You're very welcome, sorry they don't have your size! Maybe they come up small, might be worth trying the size 4. Cx

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  12. I love how the student collaborated and really come up with amazing results. The shoes are really hip and stylish. Ruth Jones is genius to come up with these stunning shoes. My girlfriend would die just to have a pair of the shoes.

    taos shoes

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  14. Those shoes are cute. They have elegant and unique styles as well. I love that white and black shoes.

    dansko shoes

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