Well, where to start, NET-A-PORTER may be my new company crush, and first things first - can I have a job please?!? Last night I went along to view their brand-spanking new head quarters and the have a snoop at their new dedicated denim section - Denim Boutique.
They put on one hell of a night for press/affiliates in their stunning new HQ at Westfield shopping centre, with a denim consultation, a denim presentation, drinks and very yummy canapés (quails egg and truffle shaving - yes please!). If you're a fan of Westfields, much like myself, then you can probably guess how amazing an office there might be - rows of enormous white chandeliers hanging above an open plan office, flour to ceiling windows, glamorous reception and meeting rooms, a library, vanity mirrors, you know, the norm in a retail office (pah!) Luxury by name, luxury by nature!
But we weren't there just to have a snoop around their glam offices, we were there to get the low-down on how, and more importantly why, they are launching a specific denim section. Denim Boutique is all about getting amazing jeans that will look amazing on you and your body shape, not just the model in the photo! From 'top tips for your shape' to 'how to care for your denim', and selecting styles, rinses, brands, size and fabric, there is literally something for everyone.
We were all offered a one-to-one with their style advisers, who were friendly, knowledgeable and knew what would work best with your shape. I'm tall (5'10"), and always struggle finding jeans long enough, (I need AT LEAST 34 inch leg), and normally stick with Serfontaine Jeans. My lovely adviser knew exactly what brands did the longest length, and after I told her what I rinse and cut I wanted, took my card with my details.
There was also a presentation of what they had to offer, including styling ideas, trends for ss2010 and aw2010, and what makes great denim. Here are a few of my favourite looks from the night:
The night was a huge success, and everyone there seemed to think so too! It was also a great excuse to have a catch up with Carrie from WishWishWish and Miggy from MiggyLikesTheInternet, and meeting Helen from TheItGuide, Catherine from Red Carpet Fashion Awards and Isabelle from IsabelleOC.
What's your fave denim brand?